Questions
Everything creators ask before joining Hype.
Everything brands ask before joining Hype.
What is the Hype app?
A matchmaker for brands and creators that gets smarter with every campaign. Brands post what they need, creators apply, and Hype shows each side the matches that fit and why. Every campaign you run teaches it more about what works for you.
What is UGC?
UGC (user-generated content) is a short, authentic video or photo a creator makes about a product, which the brand then uses in its ads and on its own channels. You don’t need a big following to make it. On Hype, most UGC campaigns ask for one 30–60 second video.
Can anyone be a UGC creator or influencer?
Yes. A UGC creator is paid for the content, not for followers, so you can start with zero audience. An influencer is paid for reach too, so audience size matters there. Hype works for both: brands pay by audience size, and Under 10K is its own band. To join you need to be 18+, in the US, with three samples of your work.
Do I need to pitch brands on Hype?
No. Brands post campaigns, you apply once, and Hype shows you the ones that fit you and why. No cold DMs, no media kit.
How do I get UGC brand deals with a small following?
You don’t need a big audience. Brands on Hype pay by audience size, and Under 10K is its own band, so you’re matched and paid against creators your size, not against accounts with a million followers.
What does it cost?
Joining is free. Hype takes 20% of the campaign pay when you’re paid. Founding creators pay 15% for their first 12 months.
How much do UGC creators get paid on Hype?
Every campaign shows one fixed amount before you apply. You keep 80% (85% for founding creators), and your receipt shows the exact split once you’re paid.
Do I have to post the content to my own account?
Depends on the campaign. Some want a video delivered to the brand only; some want it posted. The card says which before you apply.
Who owns the content I make?
You do. The brand gets the usage the campaign describes; the video stays yours.
How do I get paid?
Payments are handled by Stripe. The brand pays when it hires you, the money is held, and it’s released to you when your content is approved.
How fast do I get paid after a campaign?
The brand’s money is held from the moment you’re hired and released when your content is approved. Standard payout to your bank is free; instant cash-out is 2%.
Who approves my content?
The brand reviews every delivery. Nothing is approved or rejected automatically, and Hype steps in if you can’t agree.
Do I need to be 18 to join Hype?
Yes, 18 or older, and in the US at launch.
Where is Hype available?
Hype is open in the United States first. Creators there can apply to the beta and be in before the App Store.
How do I contact you?
Email contact@download-hype.app.
What is the Hype app?
A matchmaker for brands and creators that gets smarter with every campaign. Brands post what they need, creators apply, and Hype shows each side the matches that fit and why. Every campaign you run teaches it more about what works for you.
How do I find UGC creators for my brand?
Paste a product link and describe what you need. Hype drafts the brief, creators apply, and you see applicants ranked by fit, with the reason.
How much does UGC content cost?
You set the pay: one amount per campaign, or a price per audience band. Hype adds 15% on top when you hire. No subscription, no minimum spend.
When do I pay?
When you hire. The money is held and released to the creator when you approve the content.
What if the content isn’t right?
Two revisions are included. Ask for a revision that fits your brief, and if you still can’t agree, Hype steps in and decides.
Can I get a refund?
Yes, in full, any time before the creator uploads a draft. After that it becomes a dispute Hype reviews.
Can I hire a specific creator instead of posting publicly?
Yes. Send a private offer to one creator.
How fast can I get content?
Rush campaigns get priority placement and extra care from Hype; the brand fee is 25% instead of 15%.
Do I need usage rights or a contract?
Hype’s Terms cover the campaign. The brief you write is the agreement, and the usage you describe is what you get.
Who are the creators?
UGC creators and influencers aged 18 or older. You see their niche, audience size and samples before you hire.
Who handles taxes and payouts?
Stripe. Creators are paid through Stripe Connect, and Stripe collects their tax information and issues 1099s where required.
Where is Hype available?
Hype is coming to the App Store. Join the waitlist and we’ll email you when it opens. Payouts open country by country, and the app tells you whether they’re open where you live.
How do I contact you?
Email contact@download-hype.app.
A real person will reply.